The Journal of Interactive Marketing aims to identify issues and frame ideas associated with the rapidly expanding field of interactive marketing, which includes both online and offline topics related to the analysis, targeting and service of individual customers. We strive to publish leading-edge, high-quality and original research that presents results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. The journal has no preferred or disallowed methodologies but is open to conceptually rigorous approaches of any type. Manuscripts should address current or emerging managerial problems and have the potential to impact practice and theory in interactive marketing.
《互动营销杂志》旨在确定与快速扩大的互动营销领域相关的问题和框架理念，其中包括与个人客户的分析、目标定位和服务相关的在线和离线主题。我们致力于出版前沿、高质量和原创的研究成果、方法论、理论、概念、模型和应用于互动营销的任何方面。该杂志没有优先或不允许的方法，但开放的概念严谨的任何类型的方法。手稿应解决当前或新出现的管理问题，并有可能影响互动营销的实践和理论。
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期刊ISSN
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1094-9968 |
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最新的影响因子
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6.258 |
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最新CiteScore值
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6.57 |
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最新自引率
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期刊官方网址
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期刊投稿网址
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通讯地址
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偏重的研究方向（学科）
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出版周期
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平均审稿速度
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出版年份
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0 |
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出版国家/地区
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是否OA
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0 |
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SCI期刊coverage
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Science Citation Index Expanded（科学引文索引扩展） |
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NCBI查询
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PubMed Central (PMC)链接 全文检索(pubmed central) |
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最新中科院JCR分区
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大类(学科)
小类(学科)
JCR学科排名
社会科学
BUSINESS(商业) 1区
24/140
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最新的影响因子
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6.258 | |||||||
| 最新公布的期刊年发文量 |
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| 总被引频次 | 3450 | |||||||
| 特征因子 | 0.002380 | |||||||
| 影响因子趋势图 |
2007年以来影响因子趋势图（整体平稳趋势）
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最新CiteScore值
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6.57
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引文计数(2018)
文献(2015-2017)
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440次引用
67篇文献
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| 文献总数（2014-2016） | 67 | ||||||||||
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被引用比率
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88% | ||||||||||
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SJR
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3.4 | ||||||||||
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SNIP
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2.345 | ||||||||||
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本刊同领域相关期刊
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| 期刊名称 | IF值 |
| Internet Research | 5.9 |
| Electronic Commerce Research and Applications | 6 |
| INTERNATIONAL JOURNAL OF ELECTRONIC COMMERCE | 5 |
| JOURNAL OF BUSINESS RESEARCH | 7.55 |
| Journal of Macromarketing | 4.596 |
| JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 9.418 |
| JOURNAL OF MARKETING | 9.462 |
| JOURNAL OF SERVICE RESEARCH | 10.667 |
| JOURNAL OF BUSINESS VENTURING | 12.065 |
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本刊同分区等级的相关期刊
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| 期刊名称 | IF值 |
| Internet Research | 5.9 |
| JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 9.418 |
| JOURNAL OF MARKETING | 9.462 |
| JOURNAL OF SERVICE RESEARCH | 10.667 |
| JOURNAL OF BUSINESS VENTURING | 12.065 |
| JOURNAL OF RETAILING | 5.245 |
| ENTREPRENEURSHIP THEORY AND PRACTICE | 10.075 |
| JOURNAL OF WORLD BUSINESS | 8.513 |
| JOURNAL OF INTERACTIVE MARKETING | 6.258 |
| 分享者 | 点评内容 |
